Pharmacy Website Checklist

15 things every pharmacy website should have

Open your own website in another tab and tick off what it already has. Your progress is saved in this browser, so you can come back to it.

0 of 15 checked

Basics

Loads quickly and looks right on a phone, not just a desktop
Uses HTTPS (the padlock icon, not a security warning)
Name, address and phone number match your Google Business Profile exactly
Opening hours are visible without clicking through to another page

Services

Each service (NHS, private, travel clinic) has its own page — not one shared "Services" page
Pricing or eligibility is shown clearly where it applies, not hidden behind a phone call
Service pages explain what actually happens at the appointment

Trust and local SEO

A named superintendent pharmacist or team is shown somewhere on the site
Real Google reviews or testimonials are displayed — not fabricated ones
Your GPhC premises number is shown, usually in the footer
At least one page mentions the specific area(s) you serve, not just your pharmacy name

Booking and conversion

Every service page has one obvious next step — call, enquire, or book
Private/bookable services have an actual booking link, not just a phone number
The phone number is a clickable tel: link on mobile
You (or someone on your team) can update a price or add a service without waiting on a developer

Tick items above to see how your website stacks up.

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How to use this checklist

Open your own website on a phone, ideally on mobile data rather than wi-fi, and go through the list one item at a time. Be strict: if you have to think about whether something counts, it probably does not. The point is to find the weak spots, not to score well.

Why each group matters

Basics

These are the foundations. If the site is slow, insecure or inconsistent with your Google listing, nothing else you do will work as well. They are also the cheapest things to fix.

Services

Patients search for services, not for pharmacies in general. Separate pages with clear prices and an explanation of what happens at the appointment give people what they need to decide, and give search engines something specific to match.

Trust and local SEO

Choosing a healthcare provider is a trust decision. A named pharmacist, your registration details, real reviews and clear local information reassure patients, and they help your pharmacy show up in local results.

Booking and conversion

Visitors who cannot see what to do next leave. A single, obvious action on every service page, a tap-to-call number and a real booking route turn interest into appointments. Being able to update the site yourself keeps it accurate over time.

What to do with your score

Most items ticked: your foundations are good. Look at the unticked items and fix them one by one, starting with anything on a high-traffic page.
About half ticked: there are meaningful gaps. Focus first on service pages and mobile experience, which usually have the biggest effect.
Few items ticked: the site is probably costing you patients. Decide whether to repair what you have or rebuild it; our redesign guide explains how to choose.

Beyond the checklist

The checklist covers fifteen essentials, not everything. It does not judge your writing, your photography, your page speed in detail or whether your pages rank for the right searches. For a closer look, read the guide on common pharmacy website mistakes, or ask for a free review.